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Full transcript
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"Who is this person that I am trying to get to change in behavior? Do I really understand them?" asks Doug Martin, CMO of General Mills.
Understanding consumers deeply, he believes, is an essential skill in the ever-evolving world of marketing, and it's one that General Mills uses constantly to drive brand management and create emotional connections. Doug recommends developing a clear "consumer muse" for each brand, ensuring that marketing strategies resonate on a personal level.
Today on Building Better CMOs, Doug and MMA Global CEO Greg Stuart dive into the impact of AI on marketing, the challenges of measuring marketing's effectiveness, and creative strategies like Progresso's soup-flavored cough drops campaign. Doug also shares his thoughts on the future of grocery stores and of marketing, emphasizing the enduring need for human creativity alongside AI advancements.
Full transcript
—
"Who is this person that I am trying to get to change in behavior? Do I really understand them?" asks Doug Martin, CMO of General Mills.
Understanding consumers deeply, he believes, is an essential skill in the ever-evolving world of marketing, and it's one that General Mills uses constantly to drive brand management and create emotional connections. Doug recommends developing a clear "consumer muse" for each brand, ensuring that marketing strategies resonate on a personal level.
Today on Building Better CMOs, Doug and MMA Global CEO Greg Stuart dive into the impact of AI on marketing, the challenges of measuring marketing's effectiveness, and creative strategies like Progresso's soup-flavored cough drops campaign. Doug also shares his thoughts on the future of grocery stores and of marketing, emphasizing the enduring need for human creativity alongside AI advancements.
This episode was produced and edited by Eric Johnson from LightningPod.fm.
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